A tailoring workshop in Nairobi, from measurements to alterations

A workshop that makes suits, shirts and dresses to order, with two machines and a shopfront. Most of the back-and-forth is about measurements, fittings and, later, alterations.

1. 1

   Measurements, at home

   A form with a field for each measurement, a short note under each on how to take it, and a choice of fit. The workshop gets an e-mail with every response.

2. 2

   The fitting, arranged

   Each response is a lead with a status and a follow-up date. It moves from new to contacted once the fitting is arranged by phone.

3. 3

   A label that's a code

   A small printed label inside each garment opens a care page: washing, ironing, and how to store a suit.

4. 4

   Alterations, one scan away

   The care page ends with a WhatsApp button, its first message already typed, and a link to the alteration request form.

5. 5

   Which code works

   The shopfront sign, the garment label and the business card are separate placements, so Analytics shows which ones people scan.

Two forms, a care page and a few codes fit Starter. A booking field for fittings would add Pro; a workshop that arranges fittings by phone doesn't need it.