A trade-fair playbook: before, during and after the stand
Team cards, a code on every surface of the stand, demo slots, and a lead list that is sorted before the train home.
Three days, five people on the stand, and the usual problem: a stack of business cards nobody types in, and no idea which part of the stand worked.
Before
Two weeks out
Cards for the stand team
One company card template; each person gets their own card with the logo and the fair hall in the locked fields.
A code for every surface
Back wall, counter, brochure, product samples and the demo screen: one campaign, one shared design, each code its own placement.
Demo slots
A form with a booking field: 20-minute demos, three people per slot, bookable from the invitation e-mail.
During
The three days
No more card stacks
Visitors scan a team member's card and send their details back with the exchange button. Consent is stored with each contact.
Every contact sorted on arrival
An automation tags every new lead from the fair, assigns it round-robin to the sales team and sends the visitor a thank-you e-mail with the brochure.
See what's working by lunchtime
Scans per placement, live. If the counter code outperforms the back wall, move the brochure stand.
After
The week after
Follow-ups that happen
Each lead has an owner and a follow-up date; the morning digest tells each salesperson whom to call.
The report for whoever paid for the stand
A read-only share link to the campaign's analytics, with an expiry date.
Reuse the stand
Point the codes on the printed materials at next year's registration page. Nothing is reprinted.
Team card templates, roles and the five seats are on the Company plan. Bookings, automations and campaign comparison are included.
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Try your own version
Start free with three codes, a page, a card and a form. Upgrade when the use case needs it.